One way to add context is to identify people and places that appear in your photos (and videos, if not stated in the video itself). It’s an opportunity to provide context, which richens how your followers experience your content. Good Instagram captions provide contextĬaptions allow you to say what the visual content can’t. So do your research and craft your captions accordingly. Your captions can be an asset when fighting that battle. Identifying and reaching the target audience is one of the top challenges for marketers, according to a 2020 survey. The brand uses a casual tone and attention-grabbing emojis and punctuation to communicate with these millennials and Gen-Zers. ![]() Most of audience is between the ages of 18-35 (source: Heepsy). For others, more informal, casual and even slangy captions might better get your message across. Will slang help or hinder my communication with them?įor some target audiences, you may want to use more formal writing with 100% perfect grammar and spelling.What’s my tone – optimistic, friendly, informative, etc.?.What register should I use – formal or informal?.But it’s also important to understand your target audience, and how you can best communicate with them. For sure, good grammar and spelling helps you communicate clearly. In English class or journalism school, you learn that you should always use correct grammar and spelling when writing. Moreover, proofread everything! Sometimes we make mistakes because we’re distracted, our brain blanks out for a moment, or our fingers slip! So take a moment to review your copy and make sure everything is exactly how you want it. If information is very specific or statistical, you may want to even briefly cite your source. So do the extra bit of legwork and verify before posting. Nothing can hurt your credibility more than publishing false or inaccurate info. But if you’re publishing content online, it applies to you too, at least if you want to manage your reputation. You may think that fact-checking is just for reporters covering the news. If you’re going to post factual-type information, make sure it’s true. That being said, these are some tips that can apply regardless of how you define your personal brand. This will be unique for each brand and influencer. Define your visual and linguistic identity, or, your brand’s voice. It’s important, whether you’re a brand or an influencer, to establish your own personal brand. Good Instagram captions really depend on what and how you want to communicate. But seeing as it’s video format, captions aren’t absolutely necessary, as the content creator can provide context orally in the video.Īs a note: if you’re viewing Instagram on desktop, captions will always come up in full alongside the content, whether a post, Reel, etc. Stories allow captions, but require you to write the text directly over/alongside the story contentĪn example of how Instagram captions appear on mobile for posts, Reels and IGTV.IGTV works the same way as Reels, although the caption is accessed at the top, not the bottom.Reels lets you add captions, but when users want to view them, they’ll appear as a sort of screen over the video.Posts (photo and video) allow for pure captions that appear beneath the visual content.The following formats allow users to add captions when publishing content: ![]() Instagram states: “We may remove entire posts if either the imagery or associated captions violate our guidelines.” So even if the visual content of a post is offensive, it could get flagged for an inappropriate caption. To learn more about this, visit our post about how to use hashtags and the top hashtags from 2020.įinally, captions must follow the Instagram Community Guidelines. That means you have to strategize which hashtags to use for each post. ![]() Moreover, the platform only allows a maximum of 30 hashtags per post. Also, if your caption is long, Instagram will truncate it and users will have to click …more to keep reading. Instagram limits captions to 2,200 characters, which is roughly double of the introduction to this blog post. Good Instagram captions, according to Instagram Keep reading to learn all about captions and get some tips and resources for crafting good ones. Therefore, knowing how to write good Instagram captions can help both brands and Instagram influencers. Finally, captions are a good place to encourage engagement with your audience. They’re also useful for specifying details about products or providing information about an experience. But without context, content can sometimes lose meaning or have its meaning misconstrued.Ĭaptions can help influencers express their opinion and personal thoughts, or help brands get their promotional messages out there. Instagram is a highly visual platform, yes. Good Instagram captions can take content to the next level.
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